Summary: A B2B professional services company was struggling to align their sales and marketing teams and needed to launch a demand generation, brand building and account-based marketing program.
They were able to achieve their goals by implementing an integrated marketing and sales strategy that resulted in a doubling of their sales pipeline and a 43% increase in revenue in 14 months.
Background Information: The B2B professional services company is a provider of consulting and professional services to businesses across Ireland, the UK, and the USA. They have been in business for several years and have a reputation for providing high-quality services and excellent customer service.
Challenge: The company was struggling to align their sales and marketing teams and needed to launch a demand generation, brand building, and account-based marketing program. They were not effectively reaching their target market and were struggling to stand out in a competitive industry.
Decision Process: The company decided to research and evaluate different marketing and sales strategies that could help them align their teams and achieve their goals. After reviewing multiple options, they chose an integrated marketing and sales strategy that would allow them to better target and engage with their audience.
Solution and Implementation: The company implemented an integrated marketing and sales strategy that included demand generation, brand building, and account-based marketing programs. They also worked to align their sales and marketing teams, which allowed them to better track leads, segment their audience, and personalize their messaging.
End Results: Since implementing their integrated marketing and sales strategy, the company has seen a significant increase in their sales pipeline and revenue. They have been able to better target and engage with their audience, resulting in a 43% increase in revenue in 14 months.
Additionally, the company has seen an increase in customer retention and repeat business. Overall, the integrated marketing and sales strategy has been a valuable asset for the B2B professional services company and has helped them to achieve their goal of growing their business.
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