Smarketing Cloud is an account-based marketing agency and software provider that aligns sales and marketing to an effective account-based marketing strategy
Get the ball rolling and develop your strategy with ABM-specific services and consulting. Let us help you ensure the quickest time-to-value by shortening the ABM learning curve via add-on services:
Pursue accounts in lockstep with sales with full visibility into both sales and marketing activity. Qualify the right opportunities faster and more efficiently together as one revenue team.
Measure account engagement and the combined impact of sales and marketing activity. Understand which account-based experiences are creating the best ROI based on coordinated sales, marketing and advertising campaigns.
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Easily enter your ICP and Target Accounts and our proprietary data modeling algorithm will build a lookalike company and contacts prospect list for your account based programs.
Firmo-Graph™️ converts contact and company identifiers to anonymous digital IDs for ad serving and deployment on DSPs and platforms like Facebook, LinkedIn, Twitter and Google.
Collaborate on a shared strategy with sales and identify the right target accounts together using data and AI. Manage your target accounts from one place with speed, ease, and confidence.
Attract new and known contacts across the paid media and identify key personas within target accounts. Extend the reach of your account-based experiences by activating your ABM audiences from one centralized, convenient place.
Automate personalized account-based experiences with intelligent account nurturing. Create experiences that maximize opportunities and conversions no matter when and where account engagement takes place.
Save time by automatically ranking and prioritizing your target accounts using data and AI
By looking at the site visitors’ IP address, Smarketing Cloud identifies which company the visitor is from. Along with the company name, other important data points are also provided – including domain, employee strength, revenue, industry, location, social links and more.
This is a two step process. First, existing customers are excluded so you don’t cross over with lower end funnel campaigns. Second, we filter only right fit accounts through to the net stage. All companies who do not match the ICP will be excluded to save on media budget.
Select the job titles that are relevant to your business ICP. We will find these perfect prospects from our own database of more than 100M, validate their information in real time and create a highly targeted list with full profile details – like name, designation, email, LinkedIn profile etc.
The prospect’s profile is hashed & automatically added to our audience matching technology. Prospects are then entered into any ad or marketing automation campaigns to nurture them through your ABM funnel. This creates a much better brand recall and higher conversion rate.
If you want to transform your sales and marketing teams into unstoppable growth engines, then you need to read this guide to smarketing.
Simply put, the right CRM software provides a wealth of information – the data you need to optimise your sales funnel.
Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account based marketing and technologies that enable it, B2B
