Smarketing Blog

How A Strategic Sales Playbook Grows Revenue

Want to improve productivity across your sales and marketing teams, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? Then its time to create a sales playbook. So what is a Sales Playbook? A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample emails; discovery,

retargeting platform

6 Retargeting Strategies to Boost Conversions

For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t convert (i.e. buy a product or service) through email, advertisements, and other mediums. According to Criteo, customers who receive retargeted ads and communications are 70 percent more likely to convert