There’s a longstanding belief that consultancies cannot provide the same level of creativity as advertising agencies, but MDC Partners (paywalled link) has found a workaround…
Following the success of this year’s virtual award ceremony, the Marketing Institute of Ireland (MII) will be showcasing some of this year’s winners on Thursday,…
Once perceived as the ‘poor relation’ within development teams, the ubiquity and value of high performing digital solutions have put the role of quality assurance…
It will be located in Mexico City’s new Encuentro Oceanía shopping center. November 19, 2020 2 min read This article was translated from our Spanish…
As a freelancer, inbound leads are especially valuable. You don’t have a sales team and scaled up marketing efforts – it’s just you and your…
Following record sales for its 2019 holiday campaign, premium hair tool brand GHD is now launching a TV campaign in key countries for a limited…
This measure will take effect as of November 20. November 19, 2020 2 min read This article was translated from our Spanish edition using AI…
If you have been following my work, you may remember something I refer to as The Loyalty Question. It goes like this: What am I…
Black Friday and Cyber Monday, previously competitor sale days, now look set to emerge as one event – a giant ecommerce extravaganza – thanks to…
This year, the B2B sector went from global exhibitions, large scale event networking to transitioning teams to working from home. Brands have had the opportunity…
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