The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it
Drive engaging conversations & fast track your sales through Facebook Messenger Marketing. If you’ve been struggling to get people to open your emails, buy your products and services, reduce your ad costs & increase engagement on your Facebook posts, then keep reading! This latest & revolutionary marketing strategy on offer by Facebook will see you
Want to improve productivity across your sales and marketing teams, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? Then its time to create a sales playbook. So what is a Sales Playbook? A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample emails; discovery,
For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t convert (i.e. buy a product or service) through email, advertisements, and other mediums. According to Criteo, customers who receive retargeted ads and communications are 70 percent more likely to convert
You often hear that the world of marketing is changing. It’s true, but I feel like we should all be looking at that statement a little differently, in that the world of marketing has changed. It’s not a matter of predicting where marketing is heading. We’re living it, right here, right now, this is it… digital marketing
Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you
Gartner found that marketing budgets have decreased, down from their peak in 2016 at 12.1% of company revenue. Now they’re around 11.3% of revenue – and this drop is a leading indicator of a few changes happening in the marketing industry. To stay sharp, compete and win in 2018, here are 4 key trends every
Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find a truly good digital marketing agency? Hopefully these 6 points can help you make up your mind. The SoDA report spurred marketing consultant Mark Schaefer to write “6 Reasons Marketing Is
Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. But as most marketers already practice broad-reaching demand generation, adding ABM to their overall
Consumers are now spending more than 5 hours per day on their mobile devices. And when they’re on their smartphones, they use an average of 9 apps per day. Let those numbers sink in for a moment. The time has come and gone where emails and newsletters are the only way for consumers to hear your message. For
