Summary: A B2B professional services company was struggling to align their sales and marketing teams and needed to launch a demand generation, brand building and account-based marketing program. They were able to achieve their goals by implementing an integrated marketing and sales strategy that resulted in a doubling of their sales pipeline and a 43%
Summary: A financial services company was struggling to effectively manage their lead generation efforts across multiple channels. By using Smarketing Cloud’s all-in-one digital marketing platform, they were able to streamline their processes, increase lead generation, and achieve their goal of creating an evergreen social media strategy, all while reducing the need for a full marketing
Summary: Fusion Events, a B2B event company based in Dublin, Ireland, was struggling to generate leads and grow their business. By working with Smarketing Cloud, they were able to map their target market and create a comprehensive marketing strategy that included social media, email, and ad campaigns. As a result, they were able to break
Summary: An ecommerce company specialising in selling online gift boxes was struggling to manage their customer marketing initiatives effectively. By consolidating their tools and using an integrated marketing platform, they were able to improve the customer experience, increase sales, and streamline their data management. Background Information: The ecommerce gift box company is an online retailer
As a marketing agency owner, you know that staying competitive means constantly finding new ways to improve efficiency and drive results for your clients. One way to do this is by using an all-in-one digital marketing platform like Smarketing Cloud. An all-in-one platform like Smarketing Cloud offers a range of tools and resources to help
Digital marketing platforms are a collection of tools and technologies that allow businesses to promote their products and services online. These platforms can include social media management software, email marketing software, customer data platforms, chatbot software, advertising management software, lead generation tools, and marketing analytics dashboards. As a marketing agency owner, it’s important to understand
As a marketing agency owner, you know that staying competitive and growing your business is essential to your success. In today’s digital landscape, there are plenty of opportunities to reach new clients and increase your revenue. Here are five ways you can grow your marketing agency in 2023: Utilize a digital marketing platform A digital
As a digital marketing agency owner, you know that your success relies on your ability to effectively manage and execute marketing campaigns for your clients. With so many different clients and campaigns to juggle, it can be overwhelming to try and keep track of everything. This is where a digital marketing platform comes in. A
As a thought leader in the marketing industry, it’s my job to stay on top of the latest trends and techniques that will help businesses grow and succeed. With 2023 fast approaching, I’ve been doing a lot of research and analysis on what marketing trends are likely to be most effective in the coming year.
Are you an SME looking to generate leads for your business? Lead generation marketing can be a powerful tool for small businesses, helping to attract potential customers and drive sales. However, it can be a bit of a minefield to navigate if you’re not sure where to start. First things first, let’s define what we
As a digital marketing agency, you probably already know how important it is to stay on top of the latest marketing trends and best practices. In order to do that, you need to be able to quickly find information about new marketing tools, services, and strategies. You also need quick access to case studies, white
1. Go to Dashboard 2. Type the contact email for example “email@example.com” a list of users will appear 3. Click on the contact you want 4. When you go to their profile, click on “Show more details” 5. Go to Campaigns and under the “Currently running” section, you should see a campaign name. Click the
Introduction Creating demand for a product or service is a challenge that many organisations are facing, with 70% of B2B companies attempting to focus on converting leads as a marketing priority. Without the proper strategy in place, finding strong potential prospects is going to be no easy task. Demand generation involves a number of different
Today’s businesses have to be nimble and fast-moving to react quickly to changes in the digital landscape. The best way for a business to do that is by outsourcing your marketing activities to an agency, so that you can focus on your core products or services and leave the rest to the specialists. Outsourcing your
Marketing is a critical function in any business. It’s responsible for generating awareness and interest in your product or service and converting that interest into customers and sales. But what’s the best way to get started with marketing? Should you hire a marketing agency or build an in-house marketing team? The answer is, it depends.
VoIP stands for Voice over Internet Protocol, and it’s a system that allows you to make phone calls over the internet instead of using regular phone lines. VoIP software is commonplace in businesses today. Many even use it at home to avoid monthly landline costs and save a little cash every month. Why should your
E-commerce is an extremely competitive industry. In order to stand out and drive more sales, e-commerce retailers need a marketing platform that’s capable of handling all of their digital marketing tasks. A marketing platform provides a centralized location for storing your company’s content, monitoring performance metrics, executing programs, and analyzing ROI across various channels. This
Keeping your business growing requires a lot of effort. You need to keep coming up with new ideas for reaching out to potential customers, advertising your services and products, keeping track of everything you’re doing so that you don’t waste time or money on something that isn’t working, and much more. With all the details
Ecommerce has become an integral part of many businesses today. With the rise in digital natives, more and more consumers are shopping online. Sales of e-products have increased by almost 30% over the past few years, with estimates stating that this growth will continue to rise. Based on these statistics, it’s safe to say that
As an emerging and fast-growing sector, eCommerce in Ireland is predicted to continue its upward trajectory over the coming years. In fact, according to Statista, the number of Irish online shoppers is expected to exceed 4 million by 2022. In light of this trend, many businesses are turning to eCommerce as a way of selling
The demand generation marketing playbook is an evolving guide for marketers who are implementing a demand-driven approach to their marketing strategies. The marketer’s role has changed from being the one who creates ads to the one who creates demand. Marketers should think of themselves as spies, detectives and architects. They should also have the courage
Sales are the lifeblood of your business, and keeping them up is no easy feat. As a B2B company, your sales team probably has their hands full with leads and meetings rather than customers in person. Even so, that doesn’t mean you have to abandon face-to-face meetings. In fact, demand generation marketing can be an
Note: This is for gmail accounts which is enabled 2-step verification or managed by a organization. Step 1. Go to Google Account Security Step 2. Click on “App passwords” under “Signing in to Google” section in the security page. Step 3. Select Mail app, select a device and click on “GENERATE”. Use the generated password to configure
Are you struggling to generate leads for your business? If so, you’re not alone. In fact, six in ten marketers say that lead generation is their biggest challenge. It is understandable why so many people find it difficult to get new leads. As the digital marketing landscape is rapidly shifting, people who embrace marketing techniques from the past get less and less attention from their ideal clients.
It’s time to start planning for 2022. If you’re a small business owner, you have to invest in your future. This article will discuss how to grow your business in the year 2022. If you don’t plan ahead, it’s not going to happen! There are many ways to grow your business in the upcoming years,
Digital marketing is not just for big corporations with deep pockets. One of the most important aspects of any business is making sure customers know about your product or service. Whether you operate a small retail store, restaurant, or professional services company, it’s vital that you develop an online presence to complement your offline efforts.
The best way to know how SEO and PPC can work together is by first understanding what the two terms are. Search engine optimization is the process by which a website is optimized to rank better on the search engine results page using targeted keywords. On the other hand, pay-per-click advertising (PPC) refers to the
Lately, we’re getting lots of questions from Woodpecker users about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and
SEO seems complicated, but it isn’t, and it’s vital to digital marketing. Here’s how SEO works.