Build 360° Customer Profiles
Run smarter, performance-based marketing
Customer Data is often fragmented and siloed in different software systems. As a result, you cannot exploit the data to its full potential. Our CDP unlocks your data and solves this problem.
We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.
- Benefit from the power of unlimited data sources
- Integrate data via Webhooks, API integrations, or CSV imports
- Unify your customer data into 360˚ customer profiles
Behavior Based Customer Segmentation
Build better relationships with your customers
Once your customer data is fully integrated with Smarketing Cloud, you can create segments. These segments can be based on any rules and criteria you like.
The segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.
- Segment based on behavior targeting
- Segment based on events or demographics
- Filter segments by permissions to ensure GDPR compliancy
Personalised Customer Communication Engine
Communicate, support and sell smarter
One size does not fit all. Customers expect personalized offerings catered to their preferences. You can do this by collecting data events of their interactions.
And by personalizing your messaging based on their behavior. These processes can be automated and scaled by using real-time smart segments.
- Know what your customer wants
- Personalize customer experiences
- Use real-time smart segments
Automate with Workflows
Optimise rev-ops & scale more efficiently
Once you know what your customer wants, you now need to reach them at the right moment and place.
The Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.
- Start omnichannel conversations via Email, SMS, or WhatsApp
- Automate with personal workflows
- Use advanced campaign management
Why Use the Customer Data Platform?
Get the full picture on you customers and prospects. Enrished profile give you better data, and better data = better marketing.
Build rich customer profiles segments using 1st party behavioural data + CRM data and demographic or firmographic data.
Achieve 1:1 personalisation across multiple channels like email, SMS, ads, chat, social and more. Boost brand and sales with better communications.
Connect, collect, organise and activate your data with our automated workflow builder and integrations with 3rd party tools. Scale you operations with ease.
Centralize and Unify Your Customer Data
Change the way you approach marketing and centralize your customer data within our Customer Data Platform. Connect multiple data sources into one unified customer profile giving you real-time insights into your customer’s behavior.
Business Marketing Platform
Everything you need to to grow your brand and revenue online