How to run cold email prospecting campaigns under GDPR
The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be.
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Reach your desired audience with highly intelligent targeting and retargeting across all screens. Harness first and third-party data, ISP, location, behavior, context, device and keywords to find the consumers most likely to engage, click or convert.
Retargeting
bsite by serving personalized ads across devices, the web, and social media. Our proprietary Brandgorithm™ technology makes sure you don’t miss out on customers or overpay for ad space.
Prospecting
Attract new audiences to your website via the MediaMap™, our advertiser data co-op. By targeting audiences online that are similar to your existing customers, Smarketing Cloud’s DMP can automate and help achieve new customer acquisition.
Audiences
Power your advertising with exclusive audiences that deliver unmatched performance. Match first-, second-, or third-party data with the Smarteting IDgraph™ to build custom segments. Execute precise customer targeting across TV, social, video, and mobile.
Optimisation
Over time, our proprietary Brandgorithm™ technology calibrates and becomes increasingly precise. Our data science technology equips you to win the battle for consumer attention and makes sure you don’t miss out on customers or overpay for ad space.
Reporting
We don’t hide performance, so you can monitor how Prospecting and Retargeting perform individually and together. Smarketing Cloud’s dashboard makes it convenient to fine-tune campaigns, and track performance.
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Smarketing Clouds complete advertising software brings all of your customer data into one centralized CRM so that you can run more personalized and performance-driven ad campaigns across various communication channels.
Cross-Platform Advertising Software
ONE PLATFORM, ALL NETWORKS
Our omnichannel marketing platform allows you to reach and engage customers on the tools and platforms they spend their time.
Multichannel Management
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The end of tracking your Paid Media campaigns on different screens and tabs has finally come. With Smarketing Cloud’s multichannel technology, you can manage and automate all your PPC campaigns from a single platform.
Account-Based Advertising
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People-Based Marketing
Target Who Matters
We offer best-in-class digital media buying, creative services & audit services for brands. See how our approach to people-based marketing can enhance your paid social and display media campaigns today.
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