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5 Ways to Leverage a Marketing Agency to Get More Paying Customers

marketing agency

Do you ever feel like you don’t have time to run your business while also expanding your marketing efforts? Marketing can help attract leads, but it’s hard to find time to focus on marketing. 

This is especially true for business owners who are busy trying to manage the day-to-day operations. That’s why many business owners turn to a marketing agency for help.

Leveraging a marketing agency can provide your business with a solid pipeline of new leads. Marketing agencies know exactly how to find customers in your target audience who are ready to make a purchase. 

All you’ll have to do is sit back and watch the leads roll in. Marketing agencies also have the tools and technology to target and attract customers at scale. 

In the article below, you’ll find a list of five ways to leverage a marketing agency to get more paying customers for your business. Read the list below to find out how you can get more leads without sacrificing your valuable time and energy.

1. You Can Use the Agency’s People and Processes

It takes a long time to hire the right people and build a marketing department at your company. Interviewing candidates and finding marketing leaders can take months. Developing systems that work for your business can take even longer.

You may not have time to build a marketing department and put processes in place that can help you find customers. Still, you need a way to use marketing to get more leads. If you’re wondering how to leverage a marketing agency, you can start by thinking about how to use their people and processes. 

Marketing agencies have talented marketers who understand the nuances of targeting customers. They know how to nurture leads with additional marketing materials. If you don’t want to build your marketing team, you can use marketing agency leveraging to launch your marketing initiatives.

2. Agencies Give You a Technological Advantage

Modern marketing agencies like Smarketing Cloud offer more than just people and processes; they also have in-house technology that can help your business attract customers. One of the advantages of partnering with this type of marketing agency is getting access to technology that you would otherwise have to learn and implement yourself. 

Technology like marketing automation and marketing attribution can help streamline your marketing efforts to deliver leads efficiently. Agencies that leverage technology have people in place who can use the technology effectively. In some cases, they may even teach you how to use the technology to get better marketing insights. 

3. Data to Fuel Your Revenue Engine

customer data platform (CDP) can help you make use of all the data your company collects. One of the advantages of working with a modern marketing agency with modern technology is that you get access to tools like a CDP.

Without this type of technology, you might be left wondering what to do with all the data you collect on customers. With a marketing agency, however, you’ll be able to leverage this data to better target new customers. 

You can also use a CDP to identify opportunities for targeting new audiences and possibly upsell existing customers. Most business owners know that data is a powerful tool, but very few business owners have the time or knowledge to turn this data into actionable reports. This is one area in which leveraging a marketing agency can help. 

4. Plugging the Gaps in Your Current Team

Does your business have a marketing team in place already? If so, you may be wondering why you’d need to hire a marketing agency to help. 

Marketing agencies can provide specialized services that would otherwise only be available to your business if you hired a full-time employee. Not only that, but marketing agencies also have the technology to allow these specialized employees to do their job well. 

You might want to use a marketing agency for your pay-per-click advertising, or social advertising. You can also use a marketing agency to help your search engine optimisation efforts or audience targeting. 

5. Agencies Help With Cost Efficiency

How much does it cost your business to hire a new employee? What would the costs look like if you had to build out a whole new marketing department? You’ll have to account for employee salaries and benefits. You’ll also have to purchase technology that will allow these employees to do their jobs well. 

When you add up all the costs, it’s often more cost-effective to simply hire a marketing agency instead. Marketing agencies can also help you spend more marketing budgets more efficiently. When you do marketing on your own, you risk wasting marketing spend on ineffective ads and poorly targeted audiences. A marketing agency can give you confidence that your marketing agency is spending your budget as effectively as possible.

Leveraging a Marketing Agency Has Many Benefits

As a business leader, it’s your job to surround yourself with people who are smart, experienced and savvy. Partnering with a marketing agency is a great way to ensure you’re working with people who know what they’re doing. 

Not only will an agency help you spend your marketing budget efficiently and effectively, but they’ll also help you attract sales-ready leads for your sales pipeline. When you’re ready to partner with a marketing agency to take advantage of all the benefits, get in touch with the marketing experts at Smarketing Cloud.

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