PPC Advertising is a form of marketing that uses advertisements to get in front of potential customers. It’s often used by companies who want to spend less on marketing and generate more leads for their business. But how do you know if PPC Marketing is right for your company? In this blog post, we will discuss everything you need to know about PPC Marketing!
What is PPC Advertising?
PPC Advertising stands for pay-per-click marketing. Essentially, companies bid on keywords in exchange for their website showing up when someone searches using those words. For example, McDonald’s would create an ad that says “McDonald’s” and place it next to Google search results under the heading of “sponsored.” They could then pay Google a small fee every time someone clicked on that ad. The more someone is willing to pay per click (or just how many people are searching for something related to your business), the more likely you are to show up first.
The only problem with PPC ads is that there may be so many of them vying for attention, all get lost in the fray. That’s why it is important to optimize your PPC ads and website to get more clicks and conversions.
Why Can’t I Just Rely on Organic Search?
Organic search results are the unpaid results that show up on a page. They are determined by how high your website ranks based on a variety of factors, such as how many links you have from other websites and how relevant your content is. The problem with organic search results is that they can take time to generate. If you’re not doing anything to help your website rank higher, it may take months or even years for your website to show up in the top spot.
In contrast, PPC ads can get you in front of potential customers much more quickly. This is because you’re not relying on someone else to give you a rankings boost; you’re paying for it yourself. And since people are usually only looking at the first few results, you will want to make sure that yours is one of them!
PPC and SEO: Are They Mutually Exclusive?
Many people think that PPC and organic search marketing are mutually exclusive. That’s not true, though. When done right, they work with each other to produce the best results! Here’s how. For example, let’s say someone searches for “best plumbing contractor” on Google. If your website ranks #4 for that term but you have a PPC ad showing up at the top of the page with this message: “We’re the best plumbers in town! Click here to see why we’re ranked #1,” then it can help move that potential customer down the page to your website. And once they’re there, it’s important that they find what they’re looking for quickly and easily.
That’s where good SEO comes in. By optimizing your website for certain keywords (such as “best plumbing contractor”), you can make sure that people who click through from your PPC ad are more likely to stay on your website and convert.