About 65% of businesses say generating leads is one of their biggest marketing challenges. In fact, 96% of visitors who come to your website aren’t ready to shop. About 80% of new leads never translate into sales, either.
Informing, engaging, and exciting your target audience can help you generate high-quality leads. Then, you’ll have an easier time turning those leads into paying customers. Using the right lead generation strategies can help you get more leads.
Not sure where to start? Here are three tips that can help you generate more small business leads this year.
With these tips, you can draw your target audience to your website, turn visitors into leads, and set your business up for success.
Get started with these tips for growing a business with high-quality leads today.
1. Optimize Your Website
You can use forms on your website to start generating fresh small business leads. If your website is old and outdated, however, it could deter customers. Instead, you need a website that’s eye-catching, engaging, and fast.
After all, about 38% of people will stop interacting with a poorly designed website. Another 38.5% judge a business based on how their site looks at a glance. Another 40% will stop engaging with a slow website.
In fact, your conversion rate can drop up to 20% per second of site loading time. When page load speeds go from one to 10 seconds, the probability of a bounce reaches 123%.
A high bounce rate can hurt your search engine rankings. If you’re not ranking at the top of a search engine result page (SERP), consumers might not find you online. They’ll find one of your competitor’s websites instead.
If people are leaving your website without exploring your content, you could struggle to get more leads. Instead, focus on improving your website’s user experience (UX). A positive user experience will keep people engaged.
Here are a few tips to keep in mind when improving your website.
Lead Generation Opportunities
First, complete a full audit of your website. How are you generating small business leads?
Make sure to add more than one opportunity for visitors to convert on your site.
For example, you should have a form on your “Contact Us” page. Make sure the form is short and sweet. If it’s complicated to fill out, visitors might not finish it.
You can use a heatmap to determine where to best place a form on your landing pages. Consider placing it above the fold. You can add a secondary form near the bottom of the page.
You might want to consider adding a chatbot to your website, too. Automate the chatbot to answer simple questions. The chatbot can request the visitor’s name and email address during the conversation.
Don’t forget to create a form designated for email newsletter subscriptions, too. Make sure consumers know the value of subscribing to your emails. For example, you can send them coupons or helpful tips.
Then, nurture your leads with email marketing.
Adding more than one conversion opportunity on your site is key to growing a business. Otherwise, visitors might miss the chance to reach out.
User Experience Design
Remember, a positive user experience can encourage visitors to convert on your website. Then, you can start generating more leads.
You can improve your website’s user experience by:
- Using better hosting
- Speeding up load times
- Getting mobile-optimized
- Adding an SSL certificate for security
- Using white space
- Organizing content using headings and subheadings
- Improving readability using HemmingwayApp.com
- Improving the navigation
Consider working with an experienced website design or development agency. They can help optimize your website for leads. Ask if they offer a lead generation service, too.
Create Lead Magnets
You can use content like eBooks, polls, and quizzes to create lead magnets on your site.
Offer something of value to your target audience. Then, prompt them to provide their email to receive the magnet.
You can start generating more small business leads with ease.
2. Search Engine Optimization
As part of your lead generation strategy, consider using search engine optimization (SEO).
SEO can help your website content rank higher on search engines like Bing and Google. When someone searches for your product or service, your website could appear.
You’ll need to use a combination of tactics to optimize your website for SEO.
Audience Research
First, learn as much as you can about your target audience. Learning about your customers will help you pinpoint their search intent. Their search intent indicates what they expect to find during a search.
Keyword Research
You’ll need keyword research before you start creating content. Then, you’ll optimize your content for the keywords your customers use in a search.
Use a lead generation service or tools like Keyword Planner to get started.
Content Creation
Once you have a list of keywords, you can start creating content to get more leads.
Create blog posts, videos, polls, and quizzes. Demonstrate your experience and expertise within each post. Then, end the post with a call to action urging readers to contact you for more help.
Backlink Building
Backlinks direct readers on other websites to your website. You can use backlinks to generate more website traffic and small business leads. In fact, the more backlinks a page has, the more traffic it generates.
Start guest blogging to generate backlinks.
3. Social Media Marketing
Social media marketing can boost your online brand visibility. You can direct more people to your website to get more leads.
Share your SEO blog content on social media. Then, direct readers to your blog to find more content.
Consider working with a social media influencer, too. Influencers already have a strong presence. You can leverage their brand trust to build trust with your target audience.
Consumers will listen to the influencer’s recommendation and consider giving your business a try. You can start growing a business and generating more leads.
Lots of Leads: 3 Effective Ways to Get More Leads for Your Small Business
The key to building successful businesses is a strong lead generation strategy. Use these three tips to get more leads for your small business. As you start generating small business leads, you can help more customers and expand your offerings.
Ready to start marketing with help from an experienced team? We’re here for you.
Discover our lead generation service. Contact us today to get started.
