Getting your hands on highly targeted, top-quality data sounds easy, but isn’t, especially cost-effectively and at scale. Sales teams can spend more than 60% of their day prospecting and only 40% actually selling or engaging with clients. To add to this, data erosion is an ever present headache contacts move jobs, change roles more frequently than ever before, which means Sales and Marketing teams need up to date, quality data to maximise engagement.
Smarketing Cloud provides a cost-effective solution through a mixture of technology and manual work to provide high quality, targeted data, ensuring the best quality results from any outbound campaign. As a result, you or your team’s time is spent selling and engaging with prospects to achieve growth.