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B2B Lead Generation

Smarketing Cloud is the only service you need for a reliable flow of B2B leads and qualified meetings

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LEAD GENERATION SERVICES

market mapping

Market Mapping

Getting your hands on highly targeted, top-quality data sounds easy, but isn’t, especially cost-effectively and at scale. Sales teams can spend more than 60% of their day prospecting and only 40% actually selling or engaging with clients. To add to this, data erosion is an ever present headache contacts move jobs, change roles more frequently than ever before, which means Sales and Marketing teams need up to date, quality data to maximise engagement.


Smarketing Cloud provides a cost-effective solution through a mixture of technology and manual work to provide high quality, targeted data, ensuring the best quality results from any outbound campaign. As a result, you or your team’s time is spent selling and engaging with prospects to achieve growth.

Email Outreach

Outbound email is one of the most cost effective, less intrusive, most engaging, lead generation tools available and when done correctly response can far outstrip cold calling, and provide a very quick ROI compared to Inbound strategies. However, building an effective outbound campaign takes a variety of skills and hiring a team to execute this at scale can be costly and take time.

We can help in effectively setting up an expert outbound team at a fraction of the cost, with expert copywriters, campaign managers, and strategists all in one place to effectively run and optimise your campaign to get the best results.

email outreach
linkedin outreach

LinkedIn Outreach

The core responsibilities of developing a business, generating interest, sales leads, and new clients have always been difficult, but none more so than when you have country-specific constraints such as opt-in, double opt-in, or even GDPR. Prospecting new business is more time consuming than ever before, and when time equals money with very little returned investment, you have to consider what alternatives there are.

As an overview, LinkedIn Outreach is a new and intuitive way of getting the most up to date, optimised data for all B2B companies and most compliant way of reaching out to a company and piquing their interest in your services.

Appointment Setting

One of the biggest challenges a business can face is getting in front of new prospects. We are all time-strapped, and the value of that time is even more important.

If you are a founder or a head of sales, we can save you time and get you or your team in front of more prospects. Smarketing Cloud is a managed lead gen service that will book meetings directly into your calendar. We can set up the whole inside sales function from sourcing the data to meeting booked.

Our outbound appointment setting service consistently ensures your diary is full of meetings with key decision-makers, using your day to actually sell, not prospect.

appointment setting

WEBSITE LEAD GENERATION

1) Identify Visitor Company

By looking at the site visitors’ IP address, Smarketing Cloud identifies which company the visitor is from. Along with the company name, other important data points are also provided – including domain, employee strength, revenue, industry, location, social links and more.

2) Filter Qualified Accounts

This is a two step process. First, existing customers are excluded so you don’t cross over with lower end funnel campaigns. Second, we filter only right fit accounts through to the net stage. All companies who do not match the ICP will be excluded to save on media budget.

3) Find Decision Makers

Select the job titles that are relevant to your business ICP. We will find these perfect prospects from our own database of more than 100M, validate their information in real time and create a highly targeted list with full profile details – like name, designation, email, LinkedIn profile etc.

4) Run Targeted Campaigns

The prospect’s profile is hashed & automatically added to our audience matching technology. Prospects are then entered into any ad or marketing automation campaigns to nurture them through your ABM funnel. This creates a much better brand recall and higher conversion rate.

account based marketing

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