What Does SEO Stand For? Your Guide to How SEO Works

SEO seems complicated, but it isn't, and it's vital to digital marketing. Here's how SEO works.
how seo works

Did you know that Google receives over 63,000 searches per second on any given day? Among those sites listed on the search results could be your website.

Because of this, marketers see the effectiveness of SEO becoming more than a trend. It’s a necessity and your competitors are getting better at it.

The good news is that you can also do great SEO too.

Don’t know how SEO works? Don’t fret, we’ve got a guide right here for you. Let’s dive in regarding the nature of SEO and how you can make use of it:

1. What is SEO and How SEO Works

SEO stands for Search Engine Optimization. This is the component that ensures your website appears in search results. When it matches the keywords that you have, your website will appear among others.

SEO is a process that online marketers use. Their goal is to ensure their web pages are worth displaying on the search engines.

Search engines like Google make use of algorithms to sort out which pages appear first.

It aims to prioritize relevant web pages that fit the criteria given by the users. If the web page has the info requested, the more likely it appears at the top of the list of possible matches.

This way, with a web page or website appearing on the first page of the results, more people will click at it. This improves site traffic and can turn into leads and potential profits.

2. On-Page and Off-Page SEO

In improving your web page and increasing traffic, there are two ways in doing so.

One way is through on-page SEO. This method involves making direct changes to improve and optimize the website. This includes HTML coding, improving content quality and structure, and content creation such as consistent blog posts.

The other is through off-page SEO. This method makes use of practices that take place outside the website. Among these practices include backlinks, social signals, and blog networking.

What makes the two SEO approaches differ from each other is in the degree of control that you have. With on-page SEO, you have full control with the methods you use while off-page SEO does not. Despite this, your website will have a better ranking when you make use of both approaches.

3. Basics of Backlinks and Linkbuilding

Let us start with the off-page SEO approach.

Making use of backlinks can help your website’s optimization. Backlinks lead back to your website, which people can click to visit and follow. These backlinks act as endorsements from trusted sites.

Here are the following ways that you can create backlinks for your website.

Guest Articles

One of the ways you can make backlinks are through submitting guest articles to other websites. These guest articles cover topics that you can lay your expertise on.

This manner of collaboration works well as a method of endorsement. The benefit of this is that you can reach new audiences through such a manner.

Partnering with Influencers

Another method that you can make use of is through partnerships.

Influencers can help boost the signal and provide links that point back to your website. Due to the immense reach that influencers and celebrities have, you have a guarantee of having new audiences coming for your web page.

Linking your Social Media Pages

Another method that you can use is through the linking of your social media pages. Platforms like Facebook boast a vast reach when it comes to audience engagement.

With Facebook, you can also make use of Messenger Chatbots to automate the experience, like answering frequently-asked questions.

By having a backlink to your website, your audiences can click and give a look at your pages. Every new piece of content that you release, you can have your social media pages share links to it.

4. Relevant, Optimized Content

When it comes to on-site SEO, one way you can optimize your website is through the use of relevant content. In fact, you can increase your traffic and rank high in the search results through the use of content marketing.

There are various types of content that you can make use of for your website, depending on what you offer to your niche. Aside from blog posts and articles, you can make use of photos and video content.

Here are some tricks you can make use of for your page:

Timely Content

When posting content, whether it is a video or a photo, make sure that it is also current and timely. Relevance to both the niche you are aiming for and the current events helps in boosting your website.

Through this, you can engage your audience and bring new ones in. To make use of this advantage, post content and update in a more frequent manner.

Optimize Through Keywords

Aside from increasing your post frequency and adding relevant content, make sure that each item gets optimized with the right keywords. These keywords make your website and your posts visible and easy to pull up on the search results.

In this case, consider using longtail keywords that your niche can cover. To know what you are up against, make use of tools like SpyFu to give you an inkling on how your competitors set up their keywords.

5. Fast and Mobile-Ready

Another aspect that you can make use of for SEO is to ensure it loads fast, especially on mobile internet browsing. Due to the frequency of smartphone use as of late, mobile internet becomes an everyday occurrence due to its accessibility and portability.

By making the page layout mobile-ready and fast, you can ensure that your visitors have an easier experience navigating through the site. This, in turn, ensures that your website entices people and would turn your leads into sales.

After all, it only takes a few seconds for them to decide if your website is worth checking.

Optimize Your Website with SEO Today!

By knowing how SEO works, you can take advantage of how Google and other search engines behave with their algorithms. Exploiting these through your best practices can earn you a spot at the top of the search results.

To help you with this, we offer a series of services to help you market your website. Whether it is through SEO, Digital Advertising, or Content Marketing.

Contact us today to know more.

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