Financial Services Company Boosts Lead Generation and Efficiency with Smarketing Cloud’s All-in-One Digital Marketing Platform

Financial Services Company Boosts Lead Generation and Efficiency with Smarketing Cloud’s All-in-One Digital Marketing Platform

ByJoseph Cosgrave

Summary: A financial services company was struggling to effectively manage their lead generation efforts across multiple channels. By using Smarketing Cloud’s all-in-one digital marketing platform, they were able to streamline their processes, increase lead generation, and achieve their goal of creating an evergreen social media strategy, all while reducing the need for a full marketing

Fusion Events Doubles Revenue with Smarketing Cloud’s B2B Marketing Strategy

Fusion Events Doubles Revenue with Smarketing Cloud’s B2B Marketing Strategy

ByJoseph Cosgrave

Summary: Fusion Events, a B2B event company based in Dublin, Ireland, was struggling to generate leads and grow their business. By working with Smarketing Cloud, they were able to map their target market and create a comprehensive marketing strategy that included social media, email, and ad campaigns. As a result, they were able to break

What is a digital marketing platform and how can a marketing agency leverage it?

What is a digital marketing platform and how can a marketing agency leverage it?

ByJoseph Cosgrave

Digital marketing platforms are a collection of tools and technologies that allow businesses to promote their products and services online. These platforms can include social media management software, email marketing software, customer data platforms, chatbot software, advertising management software, lead generation tools, and marketing analytics dashboards. As a marketing agency owner, it’s important to understand

5 ways a marketing agency owner can grow their business in 2023
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5 ways a marketing agency owner can grow their business in 2023

ByJoseph Cosgrave

As a marketing agency owner, you know that staying competitive and growing your business is essential to your success. In today’s digital landscape, there are plenty of opportunities to reach new clients and increase your revenue. Here are five ways you can grow your marketing agency in 2023: Utilize a digital marketing platform A digital

6 Essential Marketing Tools for Marketing Agencies
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6 Essential Marketing Tools for Marketing Agencies

ByJoseph Cosgrave

As a digital marketing agency, you probably already know how important it is to stay on top of the latest marketing trends and best practices. In order to do that, you need to be able to quickly find information about new marketing tools, services, and strategies. You also need quick access to case studies, white

5 Simple Marketing Strategies To Boost Your Ecommerce Sales

5 Simple Marketing Strategies To Boost Your Ecommerce Sales

ByJoseph Cosgrave

Ecommerce has become an integral part of many businesses today. With the rise in digital natives, more and more consumers are shopping online. Sales of e-products have increased by almost 30% over the past few years, with estimates stating that this growth will continue to rise. Based on these statistics, it’s safe to say that

How to Generate Leads for Your Business 
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How to Generate Leads for Your Business 

ByJoseph Cosgrave

Are you struggling to generate leads for your business? If so, you’re not alone. In fact, six in ten marketers say that lead generation is their biggest challenge. It is understandable why so many people find it difficult to get new leads. As the digital marketing landscape is rapidly shifting, people who embrace marketing techniques from the past get less and less attention from their ideal clients. 

5 Marketing Strategies to Grow Your Business in 2022.

5 Marketing Strategies to Grow Your Business in 2022.

ByJoseph Cosgrave

It’s time to start planning for 2022. If you’re a small business owner, you have to invest in your future. This article will discuss how to grow your business in the year 2022. If you don’t plan ahead, it’s not going to happen! There are many ways to grow your business in the upcoming years,

Why Digital Marketing Is Important for Small Businesses

Why Digital Marketing Is Important for Small Businesses

ByJoseph Cosgrave

Digital marketing is not just for big corporations with deep pockets. One of the most important aspects of any business is making sure customers know about your product or service. Whether you operate a small retail store, restaurant, or professional services company, it’s vital that you develop an online presence to complement your offline efforts.

How to grow your business online

How to grow your business online

ByJoseph Cosgrave

With ever-growing competition, it has become important to focus on result-driven strategies to scale the business. Regardless of your business size, there is a massive scope of transformation through digital channels. If you are new to online business and looking for cutting-edge ways to grow business online, we have got you covered. Get a professional

How to Effectively Use Email Marketing

How to Effectively Use Email Marketing

ByJoseph Cosgrave

Technology experts keep coming up with better communication strategies that make socialization easy. Besides, they have made business transactions simple because the company leaders use the latest technological findings to reach out to more clients. However, most business people still prefer using emails for their official communications. Besides, the number of email users grows every

Using Behavioral Email Segmentation to Qualify Leads
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Using Behavioral Email Segmentation to Qualify Leads

ByJoseph Cosgrave

A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a proven way to help your salespeople find the prospects that