Why Digital Marketing Is Important for Small Businesses

Why Digital Marketing Is Important for Small Businesses

Digital marketing is not just for big corporations with deep pockets. One of the most important aspects of any business is making sure customers know about your product or service. Whether you operate a small retail store, restaurant, or professional services company, it’s vital that you develop an online presence to complement your offline efforts….

How to grow your business online

How to grow your business online

With ever-growing competition, it has become important to focus on result-driven strategies to scale the business. Regardless of your business size, there is a massive scope of transformation through digital channels. If you are new to online business and looking for cutting-edge ways to grow business online, we have got you covered. Get a professional…

How to Effectively Use Email Marketing

How to Effectively Use Email Marketing

Technology experts keep coming up with better communication strategies that make socialization easy. Besides, they have made business transactions simple because the company leaders use the latest technological findings to reach out to more clients. However, most business people still prefer using emails for their official communications. Besides, the number of email users grows every…

How to run cold email prospecting campaigns under GDPR
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How to run cold email prospecting campaigns under GDPR

The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it…

Using Behavioral Email Segmentation to Qualify Leads
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Using Behavioral Email Segmentation to Qualify Leads

A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a proven way to help your salespeople find the prospects that…