DMP

3 Ways Smart Marketers Use A Data Management Platform

ByJoseph Cosgrave May 25, 2017February 16, 2018

Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that…

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