What is a digital marketing platform and how can a marketing agency leverage it?

What is a digital marketing platform and how can a marketing agency leverage it?

ByJoseph Cosgrave

Digital marketing platforms are a collection of tools and technologies that allow businesses to promote their products and services online. These platforms can include social media management software, email marketing software, customer data platforms, chatbot software, advertising management software, lead generation tools, and marketing analytics dashboards. As a marketing agency owner, it’s important to understand

6 Essential Marketing Tools for Marketing Agencies
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6 Essential Marketing Tools for Marketing Agencies

ByJoseph Cosgrave

As a digital marketing agency, you probably already know how important it is to stay on top of the latest marketing trends and best practices. In order to do that, you need to be able to quickly find information about new marketing tools, services, and strategies. You also need quick access to case studies, white

Hire a Marketing Agency or an In-house Marketing Team: Which is Better for Your Business?

Hire a Marketing Agency or an In-house Marketing Team: Which is Better for Your Business?

ByJoseph Cosgrave

Marketing is a critical function in any business. It’s responsible for generating awareness and interest in your product or service and converting that interest into customers and sales. But what’s the best way to get started with marketing? Should you hire a marketing agency or build an in-house marketing team? The answer is, it depends.

6 Traits of A Great Digital Marketing Agency
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6 Traits of A Great Digital Marketing Agency

ByJoseph Cosgrave

Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find a truly good digital marketing agency? Hopefully these 6 points can help you make up your mind. The SoDA report spurred marketing consultant Mark Schaefer to write “6 Reasons Marketing Is