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PPC Ad Agency
PPC agency for ads that drive leads, sales and measurable results
Smarketing Cloud is a PPC agency that plans, builds and optimises paid campaigns across Google, Microsoft, Meta, LinkedIn and TikTok, measured on leads and revenue.
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6,000+ customers in over 35 countries grow their businesses with Smarketing Cloud
What does a PPC agency do?
A PPC (pay-per-click) agency manages your paid advertising so every euro of ad spend works harder. We research keywords and audiences, write ads, build landing pages, set up conversion tracking and optimise campaigns continuously across search, social and display platforms.
Our PPC management services
Google Ads
Search, Performance Max, Demand Gen, Display and YouTube campaigns.
Microsoft (Bing) Ads
Extra reach at lower cost, often with strong B2B audiences.
Paid social
Meta, LinkedIn and TikTok campaigns for awareness, lead generation and retargeting.
Conversion tracking and CRO
Accurate tracking and landing page improvements so campaigns optimise for real leads and sales.
Cross-Platform PPC Strategy
A paid media plan built around your revenue goals
Our PPC agency starts every engagement with a paid media strategy that decides which platforms, audiences and budgets will reach your buyers most efficiently. We map your customer journey, research search intent and audience segments, then set a target cost per lead for each channel.
You get a prioritised plan showing where to start, what to test and how spend will be split, so budget goes to the platforms most likely to produce customers rather than being spread thinly.
Multi-Platform Campaign Management
One team running your search and social campaigns together
We run Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok campaigns from a single team, so your search and social activity works as one programme. Each platform gets its own structure, targeting and bidding, while messaging, retargeting audiences and conversion tracking stay consistent.
That joined-up view stops channels competing for the same buyers, shows which platform drives each lead and lets us move budget quickly towards whatever is performing best.
PPC Ad Creative and Copy
Ads that earn attention and prompt people to act
Our creative team writes and designs the ads your audience actually sees, from responsive search ad copy to image, carousel and short video ads for social feeds. We produce several variations for every campaign, matched to each platform's formats and to the intent of the audience being targeted.
Variations are tested against each other, weaker versions are retired and winning angles are developed further, so your creative keeps improving instead of going stale.
Conversion-Led Optimisation
Budget steered towards the campaigns that produce revenue
We optimise your campaigns for conversions and revenue, not clicks or impressions. Leads from every platform flow into Smarketing Cloud's own CRM, so we can see which keywords, audiences and ads turn into qualified opportunities and sales.
Using that data we adjust bids, budgets, targeting and negative keywords on a regular cycle, while automated bidding keeps working continuously in the background to hold your cost per lead down.
Customer results
Real campaigns we have run for Irish and UK businesses, with the results they delivered.
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How we work
Free consultation
We learn about your business, goals and current results.
Strategy
You get a clear, prioritised plan with quick wins first.
Launch and manage
Our team builds, runs and optimises the work.
Report on revenue
Results are tracked through to leads and pipeline in our CRM.
Why choose Smarketing Cloud as your PPC agency?
We manage every major ad platform from one team and track results through our own CRM, so you can see cost per lead and return on ad spend, not just clicks.
Multi-platform
One team running search and social together.
Revenue tracking
Leads flow into our CRM, so we optimise for pipeline, not clicks.
Transparent
You own your ad accounts and see what is spent where.
Local teams
See our PPC agency Dublin and PPC agency London pages.
Businesses on our platform
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Countries served
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Rolling contracts, no long lock-in
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Frequently asked questions
How much should I spend on PPC?
It depends on your market, cost per click and how many leads you need. A useful starting point is to work back from your target cost per lead and monthly lead goal, then test and scale what performs.
Which ad platform is best for my business?
Google Ads usually works best when people actively search for what you sell. LinkedIn suits B2B targeting by job title and company. Meta and TikTok are strong for consumer brands and awareness. Many businesses use a mix.
How quickly does PPC deliver results?
Ads can generate traffic within days of launch. Most campaigns need four to eight weeks of data and optimisation to reach a stable, efficient cost per lead.
Do I keep ownership of my ad accounts?
Yes. Your ad accounts, data and conversion history stay in your name.
Do you write the ad copy and design the creative?
Yes. We write search ad copy, design social and display creative, and test variations so budget moves towards the ads that bring in leads and sales.
Ready to grow? Let's talk.
Book a free consultation and get a clear plan for your business.
