Product Features

a complete set of marketing tools, built on a single unified platform

DATA MANAGEMENT PLATFORM

Capture data from – Transactional Data, Website Tracking, Mobile Data, CRM Data, Social Data, Demographic Data, Campaign Dataand more

AUDIENCE SEGMENTATION

– On-site actions
– Social interactions
– Campaign actions
– Demographic Data
– Psychographic Data
– Predictive Signals

MULTI-CHANNEL MARKETING

Reach customers and prospects across channels and across devices.

SMART MARKETING AUTOMATION

Now for the first time, Smart Marketers can execute sophisticated cross-channel marketing campaigns at scale and in real-time. Program simple or advanced marketing systems in our campaign designer.

– Advance Campaign Designer
– Trigger Based Marketing
– Behaviour Based Targeting

SOCIAL MEDIA SUITE

Development organizations face a long list of challenges from personnel reductions, tight budgets, rising costs, increasing security risks and ever-increasing competition for funding. As varied as they are, however, those challenges all point to one fundamental development imperative – improve project impact.

CROSS CHANNEL / CROSS DEVICE

Powerful cross-channel automated communications that drive superior results

SOPHISTICATED SOLUTIONS

Single Customer View

Our Single Customer View CRM puts all your customer interaction history in one place, so you can deliver quality brand experiences everywhere.

Marketing Automation

Our Data-Driven approach helps Automate your Marketing across multiple channels (such as email, search, social, display, and websites, etc.

Social Media Marketing

Managing brand perception in a world of social and online sharing can seem daunting. Our Social Suite is the first step to regaining control.

Programmatic Campaigns

Reach targeted audiences at scale with highly relevant communications in real time. Specific ads to specific customers, in a specific context.

Audience Management

Centralized customer data platform. Collect and organise information into 1 profile shared by marketing, customer support and sales.

Predictive Analytics

Leverage data mining, statistics, modelling, machine learning, and A.I to analyze current data to make predictions about future.

Business Intelligence

Our B.I technologies use advanced data analysis tools and applications to help your business make more informed decisions in real time.

Creative Marketing Suite

Build and test messaging creatives for all your campaigns. Dynamically load images and text for on the fly one to one communications.

PROGRAMMATIC PARTNERSHIPS

Create, manage and optimise multiple marketing campaigns across platform in one single place.

A.I MARKETING ASSITANT FOR ALL!

“Sophi” is our proprietary AI Marketing Assistant. With the aid of our smart algorithms Big Data, Machine Learning, and Predictive Marketing is now available to all.

Increase engagement with your brand. Deliver personalized 1:1 experiences to your users in every channel with the help of “Sophi”

MACHINE LEARNING

Our machine learning helps you gather insights about your users and provides predictive recommendations so that you can deliver relevant experiences on your website, through personalized emails, and across all your omni-channel marketing communications.

UNIQUE BRANDGORITMS

Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a mobile phone, an embedded web browser and instant messaging client, and a handheld game console. Tablets are available on the 3G and 4G networks.

marketing cloud

DATASIGHT DASHBOARD

Development organizations face a long list of challenges from personnel reductions, tight budgets, rising costs, increasing security risks and ever-increasing competition for funding. As varied as they are, however, those challenges all point to one fundamental development imperative – improve project impact.