Consumer Opt Out
Opt Out of Tailored Advertising from Smarketing Cloud Advertising Technology (Opt Out Mechanism)
As explained in greater detail in Smarketing Cloud Privacy Guidelines, Smarketing Cloud advertising technology collects various types of non-personally identifiable information (non-PII) to help tailor advertisements you see on websites and in applications on your mobile device. This information may include non-PII browser or device-specific identifiers (such as mobile device advertising identifiers, IP address or your browser’s user agent string), non-PII demographic and interest information provided by third parties, information about the websites and apps that a browser or device interacts with, information about the advertisements a browser or app displays, location data, and other similar information. Smarketing Cloud advertising technology uses this information to help Smarketing Cloud’s business partners identify the audience most likely to respond to a particular ad, to serve those ads, and to analyze trends. Smarketing Cloud may also aggregate this information and share it with Smarketing Cloud affiliates and business partners.
Smarketing Cloud’s Opt Out Mechanism will only opt you out of tailored advertising delivered by Smarketing Cloud in this browser or in mobile applications on this device (e.g., phones, tablets). It will not opt you out of tailored advertising delivered by Smarketing Cloud in other devices or in other browsers you use.
If you opt out, you will still see ads, including contextually tailored ads (i.e., ads tailored to the current website or app you are viewing) and ads based on your current location, they just may not be relevant to your interests. Smarketing Cloud may also continue to collect and share the information identified above and in its Privacy Guidelines and use such information for purposes other than delivering tailored advertising.
If cookies are cleared or deleted in your browser, this may inadvertently delete the Smarketing Cloud opt-out cookie, and you may need to renew your opt-out choice for that browser. Similarly, if your device’s advertising identifier is reset, you will need to renew your opt-out choice for that device.
Turn may collect data on browsers that do not support 3rd party cookies. The Smarketing Cloud browser opt-out uses 1st party cookies. To the extent your browser does not support cookies or you have set your browser to not accept cookies from Smarketing Cloud, the Smarketing Cloud browser opt-out may not be effective. The NAI offers a browser opt-out mechanism that also uses 1st party cookies which may be effective on browsers that otherwise restrict 3rd party cookies.
Click here to visit the NAI opt-out.