Are you struggling to generate leads for your business? If so, you’re not alone. In fact, six in ten marketers say that lead generation is their biggest challenge.
It is understandable why so many people find it difficult to get new leads. As the digital marketing landscape is rapidly shifting, people who embrace marketing techniques from the past get less and less attention from their ideal clients.
Generating leads can be complicated, but it doesn’t need to be this way if you know the right tips and tricks. To help you out, we’ve created a guide. Keep reading if you’re interested in finding out more.
Focus on Inbound Marketing
Inbound marketing is an effective marketing strategy for generating new leads because it aims to serve your target customer’s needs. Inbound marketing generally entails doing things such as writing blog posts, publishing ebooks, holding webinars, and publishing infographics.
Create Facebook Ads
Facebook ads are one of the most effective ways to generate business leads. Those who pay for Facebook ads can access many options for targeting their ideal clients. Since you can target specific ages, geographical locations, interests, and hobbies, it’s often more practical to create a Facebook ad than it is to create a Google Ad.
There are several best practices you can use to generate qualified leads. First, the ad should be related to the content people click through to.
Always try to choose colours that are bright and that are attention-grabbing. If your brand uses various shades, choose two or three dominant ones in your ads. You should avoid using blues and whites because they sometimes look too similar to Facebook’s brand colours.
It’s also a good idea to run your first ads using a “lookalike audience,” which utilises imported registers of your current customers to identify related Facebook users. You should also make sure that you can tell the difference between Facebook’s CPM (cost per impression) and their CPC (cost per click).
Develop an SEM Strategy
SEM, also known as search engine marketing, involves using specific tools and techniques to make your web pages more visible on search engines. If you can improve your business’s search engine positioning, you’ll start generating new leads in no time at all.
There are several ways that you can do this. You can start by improving your website’s SEO (search engine optimisation). It’s also possible to purchase ads within search engines. The most popular way to do this is by creating a Google Ad.
Outbound Marketing: Embrace Traditional Marketing Techniques
Business owners often make the mistake of thinking that all of their marketing efforts for lead generation should focus on digital marketing. But they overlook the importance of outbound marketing, which is a technique that involves initiating communication with your customers.
You can do things such as mailing out flyers and coupons, cold calling on the phone, making television and radio ads, and putting your ads on billboards.
Personalised Email Outreach
If you market by email, you’ll get started with demand generation in no time. It’s a great way to attract new clients—especially if you craft messages that have a personal touch.
One easy way to do this is by using the feature on your email platform that allows you to create personalised greetings. You can also group your contacts by name, where they live, their purchase histories, and their interests.
Before you launch an email campaign, creating a system for tracking your success with inbound marketing is a good idea. Keeping an eye on important metrics will make it easier for you to test, review, and revise your campaigns. This is also a great technique if you are doing lots of cold email outreach.
Compare your open and click-through rates to other businesses in your industry if you want to find out if you are ahead or behind them.
It’s also helpful to pay attention to where people click within the email. You can do this by putting links in several locations. Not only will this boost the total amount of clicks, but it will also give you the chance to assess which ones people click on more frequently.
Cold Email Outreach
Cold email outreach is a technique people use to connect with potential clients who are unfamiliar with their businesses. Along with generating leads, this can also help companies promote published content and add backlinks.
The most important thing to remember about cold email outreach is how important it is to focus on building relationships with those you’re communicating with.
There are several ways to measure the effectiveness of your cold email outreach strategies. This includes email open rates, reply rates, and conversion rates.
Offer Coupons and Discounts
You can quickly get leads by offering coupons to new customers. After creating this coupon, you’ll need to ensure that the right people find out about it. You can share your coupon with potential customers by posting it on your business’s social media accounts.
If you want to make this digital marketing strategy even more effective, consider creating banner ads and pop-ups on your website. You can also print out these coupons and mail them to your customers or create newspaper advertisements to spread the word about them if you are interested in using outbound marketing techniques.
Publish High-Value Content
Your website must be SEO and SEM optimised. To do this, you first need to focus on creating high-value content that your ideal clients will want to consume.
Many business owners think that all they need to do is have a blog. They don’t realise it’s also possible to publish ebooks, white papers, videos, and podcasts.
You can make all of these kinds of content gated so that people who are interested will need to offer their contact details in exchange for accessing it. This will also allow you to start creating lead form ads.
You should create your content with your target market in mind. For example, if you sell flood insurance, you might want to create content that offers advice for preparing for and preventing house flooding. If you are unsure of who your target market is, do some research to find out more about them.
Create Lead Forms Ads
You can use lead form ads to generate leads by inviting potential customers to submit their information within a form they find out about from an ad you place.
You can create lead form ads on social media platforms such as Facebook and Instagram. Many businesses can also effectively generate leads by placing lead form ads on Google.
It’s also possible to generate leads by partnering with other small businesses. One of the easiest and most effective ways to do this is by creating a referral partnership.
If you do this, the business that refers customers to you will earn a percentage of the revenue from their referrals. And if you refer customers to them, you’ll receive a portion of this revenue.
To get started, ask your lawyers to create and proof documents. This will ensure that you’re both in agreement about the stipulations. It’s a bright idea to write up requirements such as the number of leads and percentage tiers.
Get Started with Lead Generation Today
If you’re running a business and are struggling in the area of lead generation, keep in mind that there are strategies that you can start making use of today. You should use personalised email marketing and offer coupons to your new customers. It can also be helpful to start running Facebook ads.
If you are ready to generate demand and engage with your target market, Smarketing Cloud can help you. Please visit our pricing page to find out what we can do for your business.