Data Management Platform (DMP)

Collect, Organize, and Activate Consumer Data, Regardless of Source, Device, or Channel. 

Break down your data silos and create a comprehensive centralized customer view.

“Your customers are now interacting with your company across online, off-site, and offline channels using a variety of technologies and devices, We bring all those touch points into one place.”

Joseph Cosgrave – CEO & Founder.

Our Smart DMP delivers an intelligent, scientific approach to marketing. Smarketing Cloud helps marketers capture, unify and activate data to orchestrate more relevant, more valuable experiences across all consumer touchpoints, no matter which channel they are on or which device is in their hands. That’s the premise and power of People Data Activation.

 

DMP Cloud powers true 1:1 marketing at scale, drawing on the widespread adoption of our platform and services and our unrivaled partners 3 billion-strong global browser and device reach. Smarketing Cloud is the only choice for leading marketers looking to survive and thrive in today’s data-driven marketplace, delivering:

  • The right technology through our Intelligent Marketing Cloud;
  • Access to the right data via Partner Link
  • A breakthrough suite of Big Data services and Predictive Analytics

 

With our Cloud DMP, today’s leading marketers can:

  • Unlock the value of first-party data (CRM, website, and other media) for audience segmentation, targeting, and analytics; unifying people data across all devices, systems and channels to create a single view of each consumer.
  • Improve engagement (conversions, purchases, brand awareness) by matching people with their devices through multi-channel, global messaging.
  • Expand reach through lookalike modeling to find new prospects who share key attributes with existing customers.
  • Through Partner Link, find untapped pools of premium second-party data, and tap new media activation paths for first-party data.
  • Optimize media investment through global frequency management and smarter spend allocation across channels; optimize media execution through A/B testing and sequential messaging; and maximize ROI and effectiveness of your marketing initiatives, leveraging data to minimize media waste and battle non-human traffic.

 

Most importantly, we remain independent, focused solely on data infrastructure and services.

DMP CAPABILITIES

  • Audience segmentation: Basic, intermediate, and advanced
  • Lookalike modeling
  • Data element report
  • Third party audience data partnerships
  • Audience data with improved pricing via The Data Alliance
  • The Data Marketplace
  • Offline to online audience mapping

DMP BENEFITS

  • DATA MANAGEMENT IS AN ADDED VALUE
    It is an integral part of our platform, not a separate product.
  • DMP & DSP TOOLS ARE TIED TOGETHER
    All DMP audiences and insights are immediately actionable in your media buying and optimization.
  • NO PAPERWORK AND NO ADDITIONAL COST
    Smarketing Clouds master services agreement covers all SMP functionality.