Unified View of Customers Across Platforms
Track user behavior across websites and mobile apps. Marketing Cloud tracks anonymous user behavior using cookies or mobile device identifiers, and subsequently merges the anonymous user behavior with known user activity
Unlimited Customer Attributes
Every CRM attribute from your app/site is updated in Smarketing Cloud in real-time. There is no limit on the number of user attributes, and user attributes can be added dynamically with no schema definition
Product & Content Taxonomy
Understand what each customer is browsing or buying in the context of your product or content taxonomy: categories, brands, price points and more.
Smarketing Cloud automatically computes lifetime aggregates (e.g. total revenue from a customer, or total number of visits), and stores that on the profile.
Marketing Cloud’s interaction graph and predictive technology compute predictive scores for users (e.g. churn score) and calculate affinities to various item attributes from your catalog.
Engagement with Marketing Messages
Marketing Cloud automatically captures marketing engagement data like email opens, push notification clicks and campaign metrics.
3rd Party Data
Easily augment user attributes with 3rd party data sources including social & demographic attributes. Blueshift integrates with several 3rd party data providers.