Easily collect, segment and activate your audience data
Easily organize your contacts into segments and automate communication streams that align with your marketing strategy.
Segmenting your data will help you organize your contacts and content, helping you deliver relevant information to the right part of your audience
With Smarketing Cloud you have the flexibility to build as few or as many segments as you need and adapt or add them to your audience changes over time.
Nurture your audience with ongoing automated communication by segment, building rapport by sharing information that helps their purchasing decision.