Customer Data Platform (CDP)

COLLECT, ORGANIZE, AND ACTIVATE CONSUMER DATA, REGARDLESS OF SOURCE, DEVICE, OR CHANNEL. 

BREAK DOWN YOUR DATA SILOS AND CREATE A COMPREHENSIVE CENTRALIZED CUSTOMER VIEW.

See your Customers in a whole new light

It’s the first step to successful personalized marketing engagement, with access to complete customer profiles, real-time behavioral data, and predictive insights, you can create personalized and targeted marketing segments or take advantage of Smarketing Clouds pre-built, behavior-driven audiences.

Connect The Dots

Customers engage with your brand across various marketing channels (email, web, social, mobile, CRM, offline transactions, etc.) and rarely behave in rigid, pre-defined ways. Our (CDP) pulls all of your customer interactions into one place so you can better understand your customers and the best way to engage them

Build Audience Segments

With access to complete customer profiles, real-time behavioral data and predictive insights, you can create personalized and targeted marketing segments or take advantage of our pre-built, behavior-driven audiences. For an extra layer of personalization, you can incorporate our personalization engine

Track Key Events

Align your marketing goals with your customer journey and watch as customers and prospects move across various steps and hit your pre-defined milestones. We automatically track this movement and displays it in a dynamic visual dashboard so you can quickly gauge your progress and see percentage changes from day to day.

List Management

Keep all of your marketing contacts in a single database and organize them into any customized segment, category, or tag that aligns with your marketing mission.

Single Customer View

Connect Smarketing Cloud to any relevant contact management database in your technology stack and gain a complete view of your prospects and customers across the entire lifecycle

Personalised Marketing

Using demographic and behavioral data you’ve collected, you can build tailored campaigns with personalized messages to drive interest and engagement with your audience