Easily reach and onboard NEW high-value prospects into your top marketing funnel
Online retargeting is a great way to win back and convert know site visitors but it can be limited in its use within the overall marketing mix and sales funnel. Smarketing Clouds prospecting offers a variety of targeting and data signal tools coupled with our proprietary View Before Visit (V.B.V) attribution algorithm is super powerful in finding NEW and high potential conversion prospects for your marketing campaigns.
Here’s what the campaign metrics look like.
New Reach Rate (N.R.R) ( new prospects reach, never before on site = 92% )
Visit Rate (V.R) ( new site visits = 32%)
Conversion Rate of (N.R.R)
V.B.V conversion rate Vs average site conversion rate = campaign value
TRANSPARENT AUDIENCE TARGETING WITH KEYWORD CONTROL
With Grapeshot’s Live Audience product Smarketing Cloud offers precise campaign targeting and premium value to your brand. Reach engaged audiences when they are most receptive to your campaign messages. Live Audience targets live users while consuming relevant page content and allows you to define your audience with custom keywords you can control.
Reduce wasted impressions, and enable your campaign spend to maximize efficiency. Reach and scale achieved through vertical-specific keywords and phrases.
LIVE AUDIENCE FOR COMPETITOR CONQUESTING
Conquest competitive brand advocates by building custom Live Audience segments that find content read by your competition’s customers. Steal their attention away by targeting relevant keywords read when researching products before purchase, their sponsorships, or celebrity endorsements.
LIVE AUDIENCE FOR EVENTS & CELEBRITIES
Target audiences reading event and celebrity content. Build segments with keywords that reach specific campaign briefs in line with events like the G.A.A, Olympics, elections, the Oscars, and more. Amplify and extend your event sponsorships and endorsements. Demonstrate as the challenger brand. Ambush competitor campaigns.
RETARGET PROSPECTS BASED ON PAST CONTENT CONSUMPTION
Target relevant users based on consumption. Find high value audiences that have demonstrated interest in content that is relevant to your campaign.
Leverage Eyeota’s global data footprint and 1st party publisher-relationships spanning 2B unique audience profiles.
Over 170 segments available covering all verticals.
Take one customer and turn them into many.
Lookalikes Audiences are a way to reach new who are likely to be interested in your brand because they are similar and show some of the same attributions or behaviours to people who interact with your brand.
Smarketing Cloud partners with leading 3rd party data providers which allow for complex audience modeling. Smarketing Cloud makes it easy to create, match and target lookalikes for prospecting.
PREDICTIVE AUDIENCE ENGAGEMENT
With our Partnership with Grapeshot Predicts, Smarketing Cloud places today’s marketers in tomorrow’s customer conversations.
Predict what audiences are going to read and watch. By informing smart bidding strategies on hot trending content, Grapeshot Predicts’ segments are in a league of their own. In fact, these segments render higher click through rates and conversion rates.
Utilize Keyword data segments, customized with trending keywords, generated by Blab’s predictive engine. Base smart bid strategies on hot trending content.
Predicts gives advertisers valuable pre-bid information while searching for the perfect brand moment.
Custom Segments modeled after your specific campaign objectives.
Predicts allows advertisers to deliver large relevant and interested audiences.
Modeling learns over time, getting smarter and more effective each day the campaign runs.