How A Strategic Sales Playbook Grows Revenue

How A Strategic Sales Playbook Grows Revenue

Want to improve productivity across your sales and marketing teams, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? Then its time to create a sales playbook. So what is a Sales Playbook? A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample emails; discovery,…

Using Behavioral Email Segmentation to Qualify Leads
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Using Behavioral Email Segmentation to Qualify Leads

A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a proven way to help your salespeople find the prospects that…