Why Your Company Needs a Multi-Channel Marketing Strategy

Why Your Company Needs a Multi-Channel Marketing Strategy

Consumers are now spending more than 5 hours per day on their mobile devices. And when they’re on their smartphones, they use an average of 9 apps per day. Let those numbers sink in for a moment. The time has come and gone where emails and newsletters are the only way for consumers to hear your message. For…

Using Behavioral Email Segmentation to Qualify Leads
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Using Behavioral Email Segmentation to Qualify Leads

A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a proven way to help your salespeople find the prospects that…