How to run cold email prospecting campaigns under GDPR
The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be.…
Category: Marketing
What is Facebook Messenger marketing and why should your business be using it?
Drive engaging conversations & fast track your sales through Facebook Messenger Marketing. If you’ve been struggling to get people to open your emails, buy your…
6 Retargeting Strategies to Boost Conversions
For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t…
1st, 2nd and 3rd Party Data – What You Need To Know
Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to…
3 Things CEOs Should Expect From Digital Marketing In 2018
Gartner found that marketing budgets have decreased, down from their peak in 2016 at 12.1% of company revenue. Now they’re around 11.3% of revenue –…
6 Traits of A Great Digital Marketing Agency
Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find…
How to Automate Your Account Based Marketing Efforts
Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account based marketing and technologies that enable it, B2B…
Why Your Company Needs a Multi-Channel Marketing Strategy
Consumers are now spending more than 5 hours per day on their mobile devices. And when they’re on their smartphones, they use an average of 9 apps per…
Using Behavioral Email Segmentation to Qualify Leads
A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects…
The Future Of Marketing – 10 Predictions
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are…