How to run cold email prospecting campaigns under GDPR
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How to run cold email prospecting campaigns under GDPR

The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it…

What is Facebook Messenger marketing and why should your business be using it?

What is Facebook Messenger marketing and why should your business be using it?

Drive engaging conversations & fast track your sales through Facebook Messenger Marketing. If you’ve been struggling to get people to open your emails, buy your products and services, reduce your ad costs & increase engagement on your Facebook posts, then keep reading! This latest & revolutionary marketing strategy on offer by Facebook will see you…

6 Retargeting Strategies to Boost Conversions
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6 Retargeting Strategies to Boost Conversions

For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t convert (i.e. buy a product or service) through email, advertisements, and other mediums. According to Criteo, customers who receive retargeted ads and communications are 70 percent more likely to convert…

1st, 2nd and 3rd Party Data – What You Need To Know
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1st, 2nd and 3rd Party Data – What You Need To Know

Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you…

3 Things CEOs Should Expect From Digital Marketing In 2018

3 Things CEOs Should Expect From Digital Marketing In 2018

Gartner found that marketing budgets have decreased, down from their peak in 2016 at 12.1% of company revenue. Now they’re around 11.3% of revenue – and this drop is a leading indicator of a few changes happening in the marketing industry. To stay sharp, compete and win in 2018, here are 4 key trends every…

6 Traits of A Great Digital Marketing Agency
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6 Traits of A Great Digital Marketing Agency

Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find a truly good digital marketing agency? Hopefully these 6 points can help you make up your mind. The SoDA report spurred marketing consultant Mark Schaefer to write “6 Reasons Marketing Is…