The Benefits of Outsourcing Your Marketing To An Agency

The Benefits of Outsourcing Your Marketing To An Agency

Today’s businesses have to be nimble and fast-moving to react quickly to changes in the digital landscape. The best way for a business to do that is by outsourcing your marketing activities to an agency, so that you can focus on your core products or services and leave the rest to the specialists. Outsourcing your…

Hire a Marketing Agency or an In-house Marketing Team: Which is Better for Your Business?

Hire a Marketing Agency or an In-house Marketing Team: Which is Better for Your Business?

Marketing is a critical function in any business. It’s responsible for generating awareness and interest in your product or service and converting that interest into customers and sales. But what’s the best way to get started with marketing? Should you hire a marketing agency or build an in-house marketing team? The answer is, it depends….

VoIP Phone Service for Businesses: The Ultimate Guide

VoIP Phone Service for Businesses: The Ultimate Guide

VoIP stands for Voice over Internet Protocol, and it’s a system that allows you to make phone calls over the internet instead of using regular phone lines. VoIP software is commonplace in businesses today. Many even use it at home to avoid monthly landline costs and save a little cash every month. Why should your…

6 Reasons Why Online Stores Need an E-Commerce Marketing Platform

6 Reasons Why Online Stores Need an E-Commerce Marketing Platform

E-commerce is an extremely competitive industry. In order to stand out and drive more sales, e-commerce retailers need a marketing platform that’s capable of handling all of their digital marketing tasks. A marketing platform provides a centralized location for storing your company’s content, monitoring performance metrics, executing programs, and analyzing ROI across various channels. This…

5 Simple Marketing Strategies To Boost Your Ecommerce Sales

5 Simple Marketing Strategies To Boost Your Ecommerce Sales

Ecommerce has become an integral part of many businesses today. With the rise in digital natives, more and more consumers are shopping online. Sales of e-products have increased by almost 30% over the past few years, with estimates stating that this growth will continue to rise. Based on these statistics, it’s safe to say that…

7 Ways Irish Ecommerce Brands Scale Their Marketing And Grow Their Revenue

7 Ways Irish Ecommerce Brands Scale Their Marketing And Grow Their Revenue

As an emerging and fast-growing sector, eCommerce in Ireland is predicted to continue its upward trajectory over the coming years. In fact, according to Statista, the number of Irish online shoppers is expected to exceed 4 million by 2022. In light of this trend, many businesses are turning to eCommerce as a way of selling…

How to Generate Leads for Your Business 
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How to Generate Leads for Your Business 

Are you struggling to generate leads for your business? If so, you’re not alone. In fact, six in ten marketers say that lead generation is their biggest challenge. It is understandable why so many people find it difficult to get new leads. As the digital marketing landscape is rapidly shifting, people who embrace marketing techniques from the past get less and less attention from their ideal clients. …

5 Marketing Strategies to Grow Your Business in 2022.

5 Marketing Strategies to Grow Your Business in 2022.

It’s time to start planning for 2022. If you’re a small business owner, you have to invest in your future. This article will discuss how to grow your business in the year 2022. If you don’t plan ahead, it’s not going to happen! There are many ways to grow your business in the upcoming years,…

Why Digital Marketing Is Important for Small Businesses

Why Digital Marketing Is Important for Small Businesses

Digital marketing is not just for big corporations with deep pockets. One of the most important aspects of any business is making sure customers know about your product or service. Whether you operate a small retail store, restaurant, or professional services company, it’s vital that you develop an online presence to complement your offline efforts….

How to grow your business online

How to grow your business online

With ever-growing competition, it has become important to focus on result-driven strategies to scale the business. Regardless of your business size, there is a massive scope of transformation through digital channels. If you are new to online business and looking for cutting-edge ways to grow business online, we have got you covered. Get a professional…

How To Build Brand Awareness And Generate Demand For Your Business?

How To Build Brand Awareness And Generate Demand For Your Business?

Building brand awareness is very important for any business. Brand awareness automatically generates demand for your business. You just need to know the exact ways to build brand awareness. Brand awareness builds a loyal and trustworthy relationship with your customers. Also, it attracts new customers to your business. There are multiple ways to generate demand…

3 Digital Marketing Strategies To Generate More Leads
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3 Digital Marketing Strategies To Generate More Leads

Plenty of digital marketing strategies are there that help you generate more leads for your business. But which strategy is the best one? To find out the best strategy, you need to research the whole market, target audience, marketing channels, etc. But here we are with the three best digital marketing strategies to use for…

How to run cold email prospecting campaigns under GDPR
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How to run cold email prospecting campaigns under GDPR

The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it…

What is Facebook Messenger marketing and why should your business be using it?

What is Facebook Messenger marketing and why should your business be using it?

Drive engaging conversations & fast track your sales through Facebook Messenger Marketing. If you’ve been struggling to get people to open your emails, buy your products and services, reduce your ad costs & increase engagement on your Facebook posts, then keep reading! This latest & revolutionary marketing strategy on offer by Facebook will see you…

6 Retargeting Strategies to Boost Conversions
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6 Retargeting Strategies to Boost Conversions

For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t convert (i.e. buy a product or service) through email, advertisements, and other mediums. According to Criteo, customers who receive retargeted ads and communications are 70 percent more likely to convert…

How A Digital Marketing Agency Works

How A Digital Marketing Agency Works

You often hear that the world of marketing is changing. It’s true, but I feel like we should all be looking at that statement a little differently, in that the world of marketing has changed. It’s not a matter of predicting where marketing is heading. We’re living it, right here, right now, this is it… digital marketing…

1st, 2nd and 3rd Party Data – What You Need To Know
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1st, 2nd and 3rd Party Data – What You Need To Know

Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you…

3 Things CEOs Should Expect From Digital Marketing In 2018

3 Things CEOs Should Expect From Digital Marketing In 2018

Gartner found that marketing budgets have decreased, down from their peak in 2016 at 12.1% of company revenue. Now they’re around 11.3% of revenue – and this drop is a leading indicator of a few changes happening in the marketing industry. To stay sharp, compete and win in 2018, here are 4 key trends every…

6 Traits of A Great Digital Marketing Agency
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6 Traits of A Great Digital Marketing Agency

Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find a truly good digital marketing agency? Hopefully these 6 points can help you make up your mind. The SoDA report spurred marketing consultant Mark Schaefer to write “6 Reasons Marketing Is…

Why Your Company Needs a Multi-Channel Marketing Strategy

Why Your Company Needs a Multi-Channel Marketing Strategy

Consumers are now spending more than 5 hours per day on their mobile devices. And when they’re on their smartphones, they use an average of 9 apps per day. Let those numbers sink in for a moment. The time has come and gone where emails and newsletters are the only way for consumers to hear your message. For…

Using Behavioral Email Segmentation to Qualify Leads
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Using Behavioral Email Segmentation to Qualify Leads

A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a proven way to help your salespeople find the prospects that…