How Marketing Software Streamlines Processes and Delivers Results
Are you handling too many marketing campaigns at once? You’re missing out on valuable data and conversions. Learn how automated marketing software can help.
How to Automate Your Account Based Marketing Efforts
Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. But as most marketers already practice broad-reaching demand generation, adding ABM to their overall…
Using Behavioral Email Segmentation to Qualify Leads
A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a proven way to help your salespeople find the prospects that…