Introduction Creating demand for a product or service is a challenge that many organisations are facing, with 70% of B2B companies attempting to focus on converting leads as a marketing priority. Without the proper strategy in place, finding strong potential prospects is going to be no easy task. Demand generation involves a number of different
The demand generation marketing playbook is an evolving guide for marketers who are implementing a demand-driven approach to their marketing strategies. The marketer’s role has changed from being the one who creates ads to the one who creates demand. Marketers should think of themselves as spies, detectives and architects. They should also have the courage
Sales are the lifeblood of your business, and keeping them up is no easy feat. As a B2B company, your sales team probably has their hands full with leads and meetings rather than customers in person. Even so, that doesn’t mean you have to abandon face-to-face meetings. In fact, demand generation marketing can be an
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