How to run cold email prospecting campaigns under GDPR
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How to run cold email prospecting campaigns under GDPR

ByJoseph Cosgrave

The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it…

1st, 2nd and 3rd Party Data – What You Need To Know
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1st, 2nd and 3rd Party Data – What You Need To Know

ByJoseph Cosgrave

Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you…

3 Ways Smart Marketers Use A Data Management Platform
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3 Ways Smart Marketers Use A Data Management Platform

ByJoseph Cosgrave

Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that…