1st, 2nd and 3rd Party Data – What You Need To Know
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1st, 2nd and 3rd Party Data – What You Need To Know

Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you

3 Ways Smart Marketers Use A Data Management Platform
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3 Ways Smart Marketers Use A Data Management Platform

Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that