How to run cold email prospecting campaigns under GDPR
The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be.
Category: Data
1st, 2nd and 3rd Party Data – What You Need To Know
Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to
3 Ways Smart Marketers Use A Data Management Platform
Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience