Lately, we’re getting lots of questions from Woodpecker users about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and
The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it
Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you
Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that
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