6 Retargeting Strategies to Boost Conversions
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6 Retargeting Strategies to Boost Conversions

ByJoseph Cosgrave

For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t convert (i.e. buy a product or service) through email, advertisements, and other mediums. According to Criteo, customers who receive retargeted ads and communications are 70 percent more likely to convert…

1st, 2nd and 3rd Party Data – What You Need To Know
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1st, 2nd and 3rd Party Data – What You Need To Know

ByJoseph Cosgrave

Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you…

How to drive sales with display and native advertising

How to drive sales with display and native advertising

ByJoseph Cosgrave

“Display advertising doesn’t work.” You’ve likely heard this. Especially if you run a SaaS company. I’ll admit Display Advertising can be a tough nut to crack. It can take a bit longer to achieve a positive ROI depending on the length of your product’s buying cycle. Yet, Display advertising CAN work for B2B SaaS businesses….

3 Ways Smart Marketers Use A Data Management Platform
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3 Ways Smart Marketers Use A Data Management Platform

ByJoseph Cosgrave

Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that…