6 Retargeting Strategies to Boost Conversions
For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t…
Category: Advertising
1st, 2nd and 3rd Party Data – What You Need To Know
Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to…
How to drive sales with display and native advertising
“Display advertising doesn’t work.” You’ve likely heard this. Especially if you run a SaaS company. I’ll admit Display Advertising can be a tough nut to…
3 Ways Smart Marketers Use A Data Management Platform
Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience…