Smarketing Cloud Logo

Category: Advertising

Mastering Go-to-Market Marketing Strategies: Boost Your Business Growth

Introduction: Navigating the competitive business landscape requires companies to develop and implement effective go-to-market (GTM) marketing strategies when launching new products or services. A robust GTM marketing plan not only helps businesses identify their target audience and choose appropriate marketing channels but also facilitates crafting compelling messaging that resonates with potential customers. In this blog,

Everything You Need to Know About PPC Advertising

Everything You Need to Know About PPC Advertising

PPC Advertising is a form of marketing that uses advertisements to get in front of potential customers. It’s often used by companies who want to spend less on marketing and generate more leads for their business. But how do you know if PPC Marketing is right for your company? In this blog post, we will

retargeting platform

6 Retargeting Strategies to Boost Conversions

For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t convert (i.e. buy a product or service) through email, advertisements, and other mediums. According to Criteo, customers who receive retargeted ads and communications are 70 percent more likely to convert

Data Management Platform

1st, 2nd and 3rd Party Data – What You Need To Know

Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you

How to drive sales with display and native advertising

“Display advertising doesn’t work.” You’ve likely heard this. Especially if you run a SaaS company. I’ll admit Display Advertising can be a tough nut to crack. It can take a bit longer to achieve a positive ROI depending on the length of your product’s buying cycle. Yet, Display advertising CAN work for B2B SaaS businesses.

3 Ways Smart Marketers Use A Data Management Platform

Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that