1. Client Background
The Paddy Box is an innovative gifting company based in Ireland, specialising in delivering thoughtful and nostalgic Irish gift boxes worldwide. Following the success of their consumer-focused offerings, The Paddy Box expanded into the B2B space, launching a corporate gifting arm aimed at helping businesses enhance their client and employee relationships through unique, customised gifts.
2. Challenges
As The Paddy Box ventured into the corporate gifting market, they faced the challenge of building a reliable pipeline of qualified B2B leads. Their internal sales team needed support in identifying and engaging with the right business prospects efficiently. The primary goal was to generate a consistent flow of leads and secure appointments to fuel their corporate sales efforts, which were essential for scaling this new revenue stream.
3. Solution
The Paddy Box partnered with Smarketing Cloud to tap into our comprehensive lead generation and appointment setting services. By leveraging our platform’s advanced CRM, customer segmentation, and omnichannel messaging tools, The Paddy Box was able to target and engage key decision-makers within their desired sectors. Our team worked closely with them to develop tailored messaging and outreach strategies to maximise conversions.
4. Implementation
Smarketing Cloud provided a seamless setup process. After a brief onboarding phase, The Paddy Box was equipped with a customised sales funnel that integrated lead generation and appointment setting into their daily operations. We focused on delivering 30 high-quality B2B leads per month, using a combination of email, phone outreach, and social media engagement to secure meetings with relevant corporate clients.
5. Results
Within the first quarter of using Smarketing Cloud’s services, The Paddy Box successfully generated 90 qualified B2B leads (30 per month). This led to €80K in sales revenue, significantly boosting the performance of their corporate gifting arm. The efficient appointment setting not only helped streamline their sales cycle but also opened the door to long-term relationships with high-value clients.
6. Conclusion
By partnering with Smarketing Cloud, The Paddy Box successfully entered the corporate gifting market, generating substantial revenue within a short period. With our lead generation and appointment setting services, they were able to grow their sales pipeline and strengthen their position in the B2B space. The ongoing partnership continues to deliver consistent results, positioning The Paddy Box for further growth in the corporate sector.