We’re excited to announce the launch of Smarketing Cloud’s new Creative Content Service, a game-changer for businesses looking to elevate their online marketing and social media presence.
In today’s digital landscape, video content is a powerful tool for influencing decision-making and driving engagement. However, creating professional, impactful video content often comes with high costs and complexities, making it difficult for many businesses to leverage its full potential.
The Challenge: High Costs and Complexity of Video Production
Producing high-quality video content typically requires a significant investment in time, resources, and expertise. From hiring skilled professionals to purchasing expensive equipment and executing extensive planning, the barriers to creating compelling video content can be daunting. This often prevents businesses from fully utilizing video as a dynamic marketing tool.
Our Solution: Comprehensive Creative Content Service
At Smarketing Cloud, we’re solving this problem by offering a comprehensive creative content service that delivers professional video and photo content without the associated high costs and complexities.
By partnering with us, you gain access to our expert team, who effectively become an extension of your own. We spread the production costs across multiple businesses, enabling us to offer you a lower monthly fee while maintaining top-tier quality.
Our Service Offering
Our new Creative Content Service is designed to enhance your online marketing and social media presence through professional video and photo content.
Here’s what you can expect:
Video Formats:
- Website (Standard Video): High-quality videos tailored for your website to engage visitors and effectively convey your brand’s message.
- Mobile Vertical (Social): Optimized vertical videos perfect for social media platforms like Instagram and TikTok.
- InFeed (4:5 | 1:1): Square and vertical videos ideal for social media feeds to maximize engagement.
Edits:
- Long Form (Website, YouTube): In-depth videos for detailed storytelling and comprehensive content.
- Bite Size Social (30s – 3 mins): Short, engaging videos perfect for quick consumption on social media.
- Ad/Story Format (15s – 30s): Concise and impactful videos designed for ads and social media stories.
Our Content Creation Process
- Goals & Objectives: Understanding your business goals and content objectives to ensure our efforts align with your vision.
- Ideation & Planning: Brainstorming and planning creative concepts that resonate with your target audience.
- Content Calendar Planning: Developing a strategic content calendar to maintain consistency and optimize posting schedules.
- Project Scoping Management: Detailed project management to ensure smooth execution from start to finish.
- Onsite/Offsite Shoots: Professional shoots, whether on-location or in-studio, to capture high-quality visuals.
- Editing and Post Production: Expert editing and post-production to polish the content and ensure it meets the highest standards.
- Publish & Distribution: Strategic distribution of content across your chosen platforms to maximize reach and engagement.
Meet Our Team
Our team of professionals is dedicated to delivering top-notch creative content:
- Social Media / Content Strategist: Develops the overall content strategy to align with your brand goals.
- Project Manager: Ensures seamless coordination and execution of all content projects.
- Videographer/Photographer: Captures stunning visuals that tell your story.
- Content Editor: Edits and refines content to perfection.
- Social Media Strategist: Optimizes content for social media platforms to drive engagement and reach.
Types of Content We Create
- Founder Stories: Share the journey and vision of your founders to connect with your audience on a personal level.
- Customer Case Studies & Testimonials: Highlight customer success stories to build trust and credibility.
- Products and Services Showcase: Showcase your offerings in a compelling and informative way.
- Podcast and Thought Leadership: Produce engaging podcasts and thought leadership content to establish your authority in the industry.
- Meet The Team: Professional photos and videos of each key employee for website and social content, allowing potential customers to meet the people behind the brand.
- Employer Brand, Culture, and Team Showcase: Promote your company culture and team to attract top talent.
- Sales Letters and Offers: Create persuasive sales content to drive conversions.
- Social & TV Adverts: Develop impactful adverts for social media and television to reach a wider audience.
Our new Creative Content Service at Smarketing Cloud is designed to help you achieve your marketing goals through high-quality, engaging, and strategically crafted video and photo content.
Let’s create something amazing together!
