Introduction Creating demand for a product or service is a challenge that many organisations are facing, with 70% of B2B companies attempting to focus on converting leads as a marketing priority. Without the proper strategy in place, finding strong potential prospects is going to be no easy task. Demand generation involves a number of different…
Today’s businesses have to be nimble and fast-moving to react quickly to changes in the digital landscape. The best way for a business to do that is by outsourcing your marketing activities to an agency, so that you can focus on your core products or services and leave the rest to the specialists. Outsourcing your…
Marketing is a critical function in any business. It’s responsible for generating awareness and interest in your product or service and converting that interest into customers and sales. But what’s the best way to get started with marketing? Should you hire a marketing agency or build an in-house marketing team? The answer is, it depends….
VoIP stands for Voice over Internet Protocol, and it’s a system that allows you to make phone calls over the internet instead of using regular phone lines. VoIP software is commonplace in businesses today. Many even use it at home to avoid monthly landline costs and save a little cash every month. Why should your…
E-commerce is an extremely competitive industry. In order to stand out and drive more sales, e-commerce retailers need a marketing platform that’s capable of handling all of their digital marketing tasks. A marketing platform provides a centralized location for storing your company’s content, monitoring performance metrics, executing programs, and analyzing ROI across various channels. This…
Keeping your business growing requires a lot of effort. You need to keep coming up with new ideas for reaching out to potential customers, advertising your services and products, keeping track of everything you’re doing so that you don’t waste time or money on something that isn’t working, and much more. With all the details…
Ecommerce has become an integral part of many businesses today. With the rise in digital natives, more and more consumers are shopping online. Sales of e-products have increased by almost 30% over the past few years, with estimates stating that this growth will continue to rise. Based on these statistics, it’s safe to say that…
As an emerging and fast-growing sector, eCommerce in Ireland is predicted to continue its upward trajectory over the coming years. In fact, according to Statista, the number of Irish online shoppers is expected to exceed 4 million by 2022. In light of this trend, many businesses are turning to eCommerce as a way of selling…
The demand generation marketing playbook is an evolving guide for marketers who are implementing a demand-driven approach to their marketing strategies. The marketer’s role has changed from being the one who creates ads to the one who creates demand. Marketers should think of themselves as spies, detectives and architects. They should also have the courage…
Sales are the lifeblood of your business, and keeping them up is no easy feat. As a B2B company, your sales team probably has their hands full with leads and meetings rather than customers in person. Even so, that doesn’t mean you have to abandon face-to-face meetings. In fact, demand generation marketing can be an…
Note: This is for gmail accounts which is enabled 2-step verification or managed by a organization. Step 1. Go to Google Account Security Step 2. Click on “App passwords” under “Signing in to Google” section in the security page. Step 3. Select Mail app, select a device and click on “GENERATE”. Use the generated password to configure…
Are you struggling to generate leads for your business? If so, you’re not alone. In fact, six in ten marketers say that lead generation is their biggest challenge. It is understandable why so many people find it difficult to get new leads. As the digital marketing landscape is rapidly shifting, people who embrace marketing techniques from the past get less and less attention from their ideal clients. …
It’s time to start planning for 2022. If you’re a small business owner, you have to invest in your future. This article will discuss how to grow your business in the year 2022. If you don’t plan ahead, it’s not going to happen! There are many ways to grow your business in the upcoming years,…
Digital marketing is not just for big corporations with deep pockets. One of the most important aspects of any business is making sure customers know about your product or service. Whether you operate a small retail store, restaurant, or professional services company, it’s vital that you develop an online presence to complement your offline efforts….
The best way to know how SEO and PPC can work together is by first understanding what the two terms are. Search engine optimization is the process by which a website is optimized to rank better on the search engine results page using targeted keywords. On the other hand, pay-per-click advertising (PPC) refers to the…
Lately, we’re getting lots of questions from Woodpecker users about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and…
First there was sms and mms, now there’s messenger marketing. Here’s why you should implement a strategy to take advantage of this popular communication method.
SEO seems complicated, but it isn’t, and it’s vital to digital marketing. Here’s how SEO works.
With ever-growing competition, it has become important to focus on result-driven strategies to scale the business. Regardless of your business size, there is a massive scope of transformation through digital channels. If you are new to online business and looking for cutting-edge ways to grow business online, we have got you covered. Get a professional…
Technology experts keep coming up with better communication strategies that make socialization easy. Besides, they have made business transactions simple because the company leaders use the latest technological findings to reach out to more clients. However, most business people still prefer using emails for their official communications. Besides, the number of email users grows every…
PPC Advertising is a form of marketing that uses advertisements to get in front of potential customers. It’s often used by companies who want to spend less on marketing and generate more leads for their business. But how do you know if PPC Marketing is right for your company? In this blog post, we will…
Are you still generating leads on your own? Don’t let quality leads slip through the cracks. Discover six data-backed reasons to use a lead generation service.
Are you handling too many marketing campaigns at once? You’re missing out on valuable data and conversions. Learn how automated marketing software can help.
Building brand awareness is very important for any business. Brand awareness automatically generates demand for your business. You just need to know the exact ways to build brand awareness. Brand awareness builds a loyal and trustworthy relationship with your customers. Also, it attracts new customers to your business. There are multiple ways to generate demand…
Plenty of digital marketing strategies are there that help you generate more leads for your business. But which strategy is the best one? To find out the best strategy, you need to research the whole market, target audience, marketing channels, etc. But here we are with the three best digital marketing strategies to use for…
If you want to transform your sales and marketing teams into unstoppable growth engines, then you need to read this guide to smarketing.
Simply put, the right CRM software provides a wealth of information – the data you need to optimise your sales funnel.
Leveraging a marketing agency can lead to a serious increase in paying customers. We explain why along with top strategies for getting maximum results.
In order to get more leads for your small business, there are several things you should know and do. This informative guide has you covered.
If you want to have a successful small business, generating leads is extremely important. Here are five of our best demand generation strategies.
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