Note: This is for gmail accounts which is enabled 2-step verification or managed by a organization. Step 1. Go to Google Account Security Step 2. Click on “App passwords” under “Signing in to Google” section in the security page. Step 3. Select Mail app, select a device and click on “GENERATE”. Use the generated password to configure
Are you struggling to generate leads for your business? If so, you’re not alone. In fact, six in ten marketers say that lead generation is their biggest challenge. It is understandable why so many people find it difficult to get new leads. As the digital marketing landscape is rapidly shifting, people who embrace marketing techniques from the past get less and less attention from their ideal clients.
It’s time to start planning for 2022. If you’re a small business owner, you have to invest in your future. This article will discuss how to grow your business in the year 2022. If you don’t plan ahead, it’s not going to happen! There are many ways to grow your business in the upcoming years,
Digital marketing is not just for big corporations with deep pockets. One of the most important aspects of any business is making sure customers know about your product or service. Whether you operate a small retail store, restaurant, or professional services company, it’s vital that you develop an online presence to complement your offline efforts.
The best way to know how SEO and PPC can work together is by first understanding what the two terms are. Search engine optimization is the process by which a website is optimized to rank better on the search engine results page using targeted keywords. On the other hand, pay-per-click advertising (PPC) refers to the
Lately, we’re getting lots of questions from Woodpecker users about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and
First there was sms and mms, now there’s messenger marketing. Here’s why you should implement a strategy to take advantage of this popular communication method.
SEO seems complicated, but it isn’t, and it’s vital to digital marketing. Here’s how SEO works.
With ever-growing competition, it has become important to focus on result-driven strategies to scale the business. Regardless of your business size, there is a massive scope of transformation through digital channels. If you are new to online business and looking for cutting-edge ways to grow business online, we have got you covered. Get a professional
Technology experts keep coming up with better communication strategies that make socialization easy. Besides, they have made business transactions simple because the company leaders use the latest technological findings to reach out to more clients. However, most business people still prefer using emails for their official communications. Besides, the number of email users grows every
PPC Advertising is a form of marketing that uses advertisements to get in front of potential customers. It’s often used by companies who want to spend less on marketing and generate more leads for their business. But how do you know if PPC Marketing is right for your company? In this blog post, we will
Are you still generating leads on your own? Don’t let quality leads slip through the cracks. Discover six data-backed reasons to use a lead generation service.
Are you handling too many marketing campaigns at once? You’re missing out on valuable data and conversions. Learn how automated marketing software can help.
Building brand awareness is very important for any business. Brand awareness automatically generates demand for your business. You just need to know the exact ways to build brand awareness. Brand awareness builds a loyal and trustworthy relationship with your customers. Also, it attracts new customers to your business. There are multiple ways to generate demand
Plenty of digital marketing strategies are there that help you generate more leads for your business. But which strategy is the best one? To find out the best strategy, you need to research the whole market, target audience, marketing channels, etc. But here we are with the three best digital marketing strategies to use for
If you want to transform your sales and marketing teams into unstoppable growth engines, then you need to read this guide to smarketing.
Simply put, the right CRM software provides a wealth of information – the data you need to optimise your sales funnel.
Leveraging a marketing agency can lead to a serious increase in paying customers. We explain why along with top strategies for getting maximum results.
In order to get more leads for your small business, there are several things you should know and do. This informative guide has you covered.
If you want to have a successful small business, generating leads is extremely important. Here are five of our best demand generation strategies.
The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it
Drive engaging conversations & fast track your sales through Facebook Messenger Marketing. If you’ve been struggling to get people to open your emails, buy your products and services, reduce your ad costs & increase engagement on your Facebook posts, then keep reading! This latest & revolutionary marketing strategy on offer by Facebook will see you
Want to improve productivity across your sales and marketing teams, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? Then its time to create a sales playbook. So what is a Sales Playbook? A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample emails; discovery,
For those who don’t know, retargeting is the practice of reaching web visitors after they leave your site. It involves systematically engaging customers who didn’t convert (i.e. buy a product or service) through email, advertisements, and other mediums. According to Criteo, customers who receive retargeted ads and communications are 70 percent more likely to convert
You often hear that the world of marketing is changing. It’s true, but I feel like we should all be looking at that statement a little differently, in that the world of marketing has changed. It’s not a matter of predicting where marketing is heading. We’re living it, right here, right now, this is it… digital marketing
Getting your hands on the right data to create effective and precise audience segments is tough. Unfortunately, there is a lot of sensationalism that tends to surround the three types of data you can use to get audience segmentation right. In this post, we will try to give you the cold hard facts about what you
Gartner found that marketing budgets have decreased, down from their peak in 2016 at 12.1% of company revenue. Now they’re around 11.3% of revenue – and this drop is a leading indicator of a few changes happening in the marketing industry. To stay sharp, compete and win in 2018, here are 4 key trends every
Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find a truly good digital marketing agency? Hopefully these 6 points can help you make up your mind. The SoDA report spurred marketing consultant Mark Schaefer to write “6 Reasons Marketing Is
Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. But as most marketers already practice broad-reaching demand generation, adding ABM to their overall
Consumers are now spending more than 5 hours per day on their mobile devices. And when they’re on their smartphones, they use an average of 9 apps per day. Let those numbers sink in for a moment. The time has come and gone where emails and newsletters are the only way for consumers to hear your message. For
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