Reach your desired segment of mobile users and increase your omnichannel reach.
Apply performance-boosting bid factors by device type, demographic, time of day, channel, and location to achieve your mobile KPIs.
Each mobile device is something different to its user — it’s their personal shopper, their nanny, their bookie, and their meteorologist. Linking together the multiple devices of a single user is crucial to understanding their buying decisions.
MOBILE-SPECIFIC TARGETING CAPABILITIES:
Choose between mobile web, mobile-optimized web, and in-app inventory to best meet your campaign objectives.
Select from applications and app categories that are relevant to your advertiser. Choose from 200+ Apple App Store and Google Play Store categories.
Optimize mobile campaign performance by targeting, and even blacklisting, specific mobile apps.
Utilize third party demographic data specific to mobile device information for more targeted audience reach.
DEVICE MAKE AND MODEL AND OS VERSION
Target users on the device make and model most likely to drive action for your advertisers whether it’s the latest iPhone or a two-year-old Android.
Reach users based on real-time latitude/longitude location with hyperlocal geotargeting. Capture the attention of users who live, work, and play near your brick and mortar locations.