Customer Data Platform

Customer Data is often fragmented and siloed in different software systems. As a result, you cannot exploit the data to its full potential. Our CDP unlocks your data and solves this problem.

We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.

• Benefit from the power of unlimited data sources
• Integrate data via Webhooks, API integrations, or CSV imports
• Unify your customer data into 360˚ customer profiles

Once your customer data is fully integrated with Smarketing Cloud, you can create segments. These segments can be based on any rules and criteria you like.

The segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.

• Segment based on behavior targeting
• Segment based on events or demographics
• Filter segments by permissions to ensure GDPR compliancy

One size does not fit all. Customers expect personalized offerings catered to their preferences. You can do this by collecting data events of their interactions.

And by personalizing your messaging based on their behavior. These processes can be automated and scaled by using real-time smart segments.

• Know what your customer wants
• Personalize customer experiences
• Use real-time smart segments

Once you know what your customer wants, you now need to reach them at the right moment and place.

The Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.

• Start omnichannel conversations via Email, SMS, or WhatsApp
• Automate with personal workflows
• Use advanced campaign management